FNB's principle strategic objective is to deliver quality financial products and services to targeted segments of the Lebanese population. Accordingly, the bank has worked to acquire advanced banking technology and a highly qualified and motivated workforce.

   Management intends to continue diversifying the bank's revenue base and enhancing its position among its peer group in the Lebanese banking sector. This will be achieved by seeking new business opportunities with the ultimate goal of becoming part of the top tier Lebanese banks.                       

In particular, FNB aims to further improve its share of the growing retail banking market in Lebanon by delivering new and innovative products through the most efficient delivery channels, but also with focused sales activities and customer-oriented culture. Similarly, on the credit side, FNB plans to focus on its lending strategy. The purpose is to include business with significant market shares in sectors of the Lebanese economy that have good prospects for growth.