Conversations on building meaningful brand policies & procedures (P&P) and how this contributes to leveraging brand value, influence, identification, loyalty, and differentiation, as well as mitigating reputational risks will be high on the Forum's agenda.
As usual, more than 800 participants from corporate and banks leaders, executives, experts, journalists, government representatives, international and local civil society organizations, around 40 speakers, and more than 200 BS & MBA students and professors from more than 12 universities, and 50 NGOs are expected to attend the Forum.